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Product of the Year Award

The Anthill Magazine ‘SMART 100’ Award is one of the largest and most audacious innovation Awards of its kind in Australia. 

Revolutionary in design and quality, this new entertainment “game and book in a box” has been named one of Australia’s most innovative products.

HorsePLAY® raises the bar to a whole new level on what customers can expect from an entertainment experience. Its unique design and being two products in one (exciting game + veritable coffee table book in a box) ensures it is outrageous fun for everyone. It’s portability, durability and playability means every day can be a day for revealing your true horsepower.

About the SMART 100

The SMART 100 Index was created in 2008 to identify and rank Australia’s 100 most innovative products and services, it is one of the largest in Australia. In 2015 a record volume of nominations were received.

Who are Anhill Magazine?

“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers” said Anthill founder and Editor-In-Chief James Tuckerman.

“Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. This is because innovation is future focused. It is about identifying and solving problems in ways that will change the way we live, do business and think.”